Eye tracking in practice

by Csilla Herendy | September 26, 2018 | 10

Read moreEye tracking which is the process of measuring the point of gaze, is a widespread research method enabling accurate monitoring of the visual efficiency of any internal space or screen, including virtual reality and games. Its main benefit is that the results are unquestionable: you can precisely identify what drew the attention of the research participants and what they avoided altogether.