Rung András’s presentation at “Nagy Magánpraxis” conference – download the presentation in English (pdf).
Find below the excerpt of the presentation:

WHAT IS UX?

• User experience design means planning and visualising functions
  which offer value to user business needs leading to a more efficient design and a higher development standard
• We are the architects of the digital space

WHY UX?

• Higher sales or more users
• Faster and more affordable development
• More affordable maintenance
• Greater satisfaction

DECISION-MAKING BASED ON POTENTIAL REVENUE

• UX-UI design accounts for 10-15% of development
• Estimated by measuring and testing profit
• Calculation of return before development
• Return on investment within roughly one year, possibly months
• 83% average KPI improvement

CONCEPT

• Understanding business objectives
• Background knowledge of the sector
• Building a workable business model
• Guidance for the project
• Savings achieved through proper planning
• Design thinking

RESEARCH

• Motives, thinking and identifying objectives
• Defining the required functionalities
• Methodology tailored to the objectives
• Context and life situations

WIREFRAMING

• Iteration
• Consistence
• Consistence
• Persona based

TESTING

• Validation of ideas
• Regular testing
• Testing by platform

CURRENT ISSUES

• Little and poor knowledge of users
• Low focus on mobile
• Poorly-considered user journeys
• Serious risk in switching
• Suitable for completing the task
• Low degree of physician integration

FOCUS ON HEALTHCARE

• Trust
• Accessibility
• Differing costs of interaction
• Straightforward
• Easy to learn, support
• Service design approach
• Observation-based experiences