Showing blog for: Value proposition canvas

Jobs to be done get done using the Value Proposition Canvas

by Harlan Cockburn | January 19, 2021 | 14

Read moreThe Business Canvas model was first proposed by the Swiss entrepreneur, Alexander Osterwalder, around 2005. He’s also the lead author of Business Model Generation which has sold more than a million copies, as well as a series of Strategyzer books.

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